A La Carte Web Services, a web development company, sought to enhance their lead data by enriching over 3,000 leads from their CRM with crucial information. This included verification of website status (live or down), SSL certificate checks, determination of HTTP or HTTPS protocol, and documentation of the copyright year in the website footer.
With the help of EnnyAI, their tool has significantly improved the quality of our lead data, making our marketing efforts much more effective. It’s been a game-changer for our team.
To address A La Carte Web Services’ needs, a comprehensive approach was taken to develop and integrate a lead enrichment tool.
1. Lead Extraction and Analysis:
Extracted over 3,000 leads from A La Carte Web Services’ CRM. Analyzed the existing data to identify gaps and determine the required enrichment parameters.
2. Data Enrichment Process:
Developed and implemented custom code to perform the following tasks for each lead: Verification of website status (live or down), SSL certificate check, Determination of HTTP or HTTPS protocol, Scan and documentation of the copyright year in the website footer, and others.
3. CRM Integration:
Wrote custom code to update the enriched leads back into the company’s obscure CRM system, ensuring seamless integration and accessibility of the enriched data for the sales and marketing teams.
The implementation of the lead enrichment tool yielded significant improvements in data quality and operational efficiency for A La Carte Web Services.
1. Improved Data Quality:
Enriched over 3,000 leads with comprehensive and accurate data, providing the sales team with valuable insights and actionable information.
2. Increased Efficiency:
Automated the data enrichment process, saving time and reducing manual effort. This allowed the team to focus on more strategic tasks.
3. Enhanced Lead Management:
The integration of enriched data into the CRM improved lead management and targeting, resulting in more effective marketing campaigns and higher conversion rates.
By implementing custom code and automation assisted with AI, A La Carte Web Services successfully enriched over 3,000 leads from their CRM. This process enhanced the quality and completeness of their lead data, leading to improved lead management and more effective marketing efforts. This case study demonstrates the effectiveness of using custom solutions to address specific business challenges and achieve exceptional results.
