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Enny AI

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Back to Case Studies
Marketing Analytics

Brand Strategy & Content Analysis Platform

Enterprise platform with GPT-4V content analysis, 80+ database models, and Azure Durable Functions orchestrating 50-100 parallel AI checks per content piece.

Client

Change Influence

Industry

Marketing Analytics

Services Used

Full-Stack DevelopmentAI IntegrationDatabase & Backend
Brand Strategy & Content Analysis Platform
80+
Database models
50-100
Parallel AI checks
4
Microservices
The Challenge

What We Were Solving

Change Influence needed an enterprise-grade platform for marketing teams to build brand strategies, manage campaigns, and evaluate content against brand guidelines—with real-time AI-powered scoring across dozens of metrics.

Our Solution

How We Solved It

Built a distributed system: React 19 frontend with Zustand/React Query, Express.js APIs with Prisma ORM on Azure PostgreSQL (80+ models), Azure Durable Functions orchestrating parallel GPT-4V content analysis, and multi-tenant architecture with context-based data isolation. Features include SWOT analysis, persona builders, customer journey mapping, campaign planning (Kanban + Gantt), and real-time processing status via WebSocket.

Key Deliverables

React & TypeScript Frontend
Node.js & Express APIs
OpenAI & Anthropic Integration
Custom AI Pipelines
PostgreSQL & Prisma
Supabase Implementation
Technology

Tech Stack

React 19TypeScriptExpress.jsPrismaAzure PostgreSQLAzure Durable FunctionsOpenAI GPT-4VAzure Blob StorageAzure Service BusZustandReact QueryRadix UITailwind CSS
Capabilities

Key Features

Multi-tenant brand management with context-based data isolation
SWOT analysis, competitor profiling, and market research tools
Persona builder with custom traits and behavioral focus
Customer journey mapping with funnel stage modeling
Campaign planner with Kanban and Gantt views
Real-time content processing with WebSocket status updates
GPT-4V powered content analysis across 50-100 parallel checks
Category and subcategory scoring with AI-generated recommendations
Role-based access control with company hierarchy
Strategy document export and brand style guide management

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